SodaStream: is BDS hitting where it hurts?

[See company’s response here.] This morning, the Israeli-based fizz merchant SodaStream announced miserable preliminary financial results for the quarter ending September 30. Its stock promptly fell by over 20%, compounding losses over the last year. It’s now more than 70% off its all-time high set in July 2011, and the company may well put itself up for sale. The company’s explanation of the glum performance was not much of an explanation at all. From their official release: “We are very disappointed in our recent performance,” said Daniel Birnbaum, Chief Executive Officer of SodaStream…. Read More